TThe "Best" prize recognizes the best overall presentation of an artist, and refers to the quality of the stand, its design and set-up, the messaging and the graphics. We want to reward those who have made the best effort to promote their artist. A gallery seeking to showcase its top talents to the world needs to make sure of the attractiveness of its exhibition presence. Down to the very last detail.
The "Rock" prize recognizes the most original stand set-up. The best way of presenting an artist is to do so in a way that will not be forgotten. In short, the best way is to be original. A little bit visionary, and a little bit rock ‘n’ roll.
The "Young" prize recognizes the best gallery in the under-5 category. The contenders here are recently founded, committed, serious and competitive galleries that have shown their mettle, especially in the last two years. We want to encourage these newcomers with a small but significant prize.
The “Absolute Modern” prize is for the best stand erected by a Modern Art gallery. It is often said that galleries of Modern Art devote less care to the appearance of their stands than galleries of Contemporary Art. With a view to banishing this idea, we are offering this prize as an incentive for Modern Art galleries to invest in quality and excellence of design in their trade fair stands.
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